Communications, Outreach, and Conference Management
Effective packaging, communications, and outreach are essential to program success. ESG focuses on the design, development, and promotion of materials and outreach through activities such as market identification/segmentation, message development and generation, testing and refinement of concepts, development of communications and outreach plans, development of communications products using a range of channels (print media, news media, DVDs/CDs), conducting information campaigns, and evaluation of communications activities. ESG is also active in conference management to include agenda development, speaker identification/preparation, on-site logistics arrangements, and conference proceedings. Specific projects highlighting ESG's work in communications and outreach include: